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December 21, 2008

A season of wants

A season of wants

I want to be a super hero
I want to return
I want to date
I want to be heard
I want to focus
I want to lock up
I want 18 million dollars
I want my title back
I want a win
I want to watch
I want to establish an identity
I want to ban booze
I want to stay safe
I want you
I want a child
I want a friend on facebook
I want season tickets
I want be a guy that makes stupid comments
I want date a rock star

I want a lot

I want stay
I want see how it ends
I want be a part
I want discuss your future
I want to change it
I want a new deal
I want to rock
I want it the best way
I want to be a spoiler
I want to stop
I want to outlaw
I want to say too much
I want to keep all my cards on the table
I want to to be patient
I want to you to believe
I want to eat at a table with my own silver
I want a wife
I want to be back

January 06, 2007

Quantity has a quality all of its own

In Quantity has a quality all of its ownv Davin McHenry writes:

I joined a Yahoo email group recently the focuses on newspaper video. The group seems to be mostly photography staffers hashing out how to add video to their websites. What struck me was how most folks seemed to be centered on buying high-end video equipment and expensive and complicated editing packages. The goal seems to bring documentary-quality video to newspapers, mostly in the hands of photographers-turned-videographers.

And I just don’t see how that’s going to work.

A bit of disclosure here. At Bakersfield.com we’ve taken a decidedly low-fi approach to video. Ninety percent of our video is shot by reporters and 99 percent is shot with point and shoot , consumer-grade cameras. With our staff (~24 reporters) and our equipment (2-3 cameras) we’ve been able to shoot and edit 600+ videos this past year. We’re averaging about 700-800 views per day in recent months.

If we had taken the opposite approach and focused entirely on our photo staff I think the flow would have been significantly lower. I imagine we would have had, at best, 2-3 videos per week, rather than per day.

I don’t see how you build a daily audience with that kind of content flow. Especially given the nature of online video.