It takes a masterful artist ....
I was reading on Alec Soth's blog on "The Sentence"
But while photographers can help shape their sentence, they can’t control it. No matter how many times Cartier-Bresson called himself an anarchist it would never make the sentence. And if Paul Shambroom ends up taking a picture of George Bush’s assassination, that will be his sentence. Unless you change your name, the sentence can only be shaped, not controlled.
and then ran into this
From Mark Mothersbaugh, 2002 with Andy Spade
It takes a masterful artist to have his art embraced by popular culture and not turn to shit. You have to be really clever or really subversive. Target used the Devo song "Beautiful World" in a commercial last Christmas. That was one of my favorite moments for us as a band, even though they didn't include the punch line of the song, which is, "It's a beautiful world for you, for you, but not for me." That song was basically a diatribe against mindless consumerism. It's very ironic but also very satisfying that they'd use it.
Makes me wonder if it is better to have a hand at writing your sentence and have if forgotten or embracing the open source nature of one's own reputation and go with the flow.