Online reader read
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Our first finding has to do with the amount of story text read.
One. People in our study selected what they wanted to read, of course, and then ... they read a lot! We were amazed by these numbers.
A big surprise was that a much larger percentage of story text was read online than in print.
(Sara): To look at a comparison, on average, online readers read 77 percent of what they chose to read. Broadsheet readers read an average of 62 percent. Tabloid readers read an average of 57 percent.
In fact, nearly two-thirds of online readers, once they chose a particular item to read, read ALL of the text. Isn’t that incredible? Top to bottom.
Just to emphasize this significant finding: once a story was selected online, an average of 77 percent was read.
