Thought Cloud December 3, 2006
Matt McAlister » Learning from Kodak’s strategic errors
If you think about this in terms of online media, it seems rather obvious. The banner innovation enabled the page view model to take off. Content targeting enabled the search market to explode....page view inventory is losing its value in the online media market. Ad inventory on the home page at mymediaproperty.com used to command a nice premium because it was unique and captured a targetable demographic. Most advertisers are smart enough to recognize the value of independent media brands to lend credibility to their marketing messages and willingly spend lots of money to support those brands. But, at the same time, most online media brands are struggling to communicate their customers’ marketing messages in meaningful ways.
Many advertisers are instead creating their own online brands rather than waiting for media companies to figure out that page views are an aging marketing platform.
Memetrackers need a better memory
... we need more perspective on conversations if we're going to use all this extra communication to accomplish better thinking.
More Word of Mouth at twopointouch: web 2.0, blogs and social media
According to research from the Keller Fay group, the outlook looks bleak for web evangelists. Face-to-face communication accounts for 71% of word of mouth recommendations and criticisms. 21% takes place over the phone; 3% comes from mainstream media editorial; 2% comes from instant messaging. Just 1% of word of mouth advice comes from informal web sites like blogs.
Podcasting's 15 Minutes Almost Up
Listening to recorded discussions is good for when you are traveling, the subject is extremely compelling, or you are bored out of your skull. If you have an iPod, most of the time you are going to listen to music...
The Corruption of Social Media and the “New” New Media Literacy.
* Who am I really interacting with? * Who is really behind this story? * Who benefits from the promotion of this story? * And above all — who has really earned my trust?
Rise of AJAX/Web2.0
Traditionally web development has been considered a field for pseodo-techies and not many people wanted to learn it ... we need people who can do both web development and backend development.
Low-cost online rivals hurt major net publishers
Ninemsn and Yahoo!7 refused to comment on the trend although Fairfax Digital confirmed the big players were struggling to extract higher prices on anything but premium content such as travel, automotive, business and home pages.
Poynter Online - E-Media Tidbits
Here's one option for engaging readers and encouraging loyalty: Giving away a free subscription for some premium online service in exchange for passing a quiz that would require people to delve into your content.
