Fast And Flexible
Fast And Flexible
a comment from Bill Baird
Via Paid Content
...
the Empires grapple with the need to get their Traditional Triad organizational structures to adapt to the FAF needs of new media ("Fast And Flexible").They now see the need to adapt to a unified brand approach and an ad- and audience-driven model ... yet are hamstrung by traditional organizational structures (who between Edit/Sales/Circulation owns which turf and can be held accountable for what ... when all of the elements affect the others’ performance?)
