BlindPod?
From ZDNet
The iPod research conducted by Nielsen, which is owned by VNU Group, parent company of The Hollywood Reporter, is the first publicly available independently published data on consumption habits for the device. Nielsen monitored a panel of 400 iPod users in the U.S. from Oct. 1-27 as part of its new initiative, Anywhere Anytime Media Measurement, or A2M2, which aims to measure audiences on myriad emerging digital platforms.Among the findings: Less than 1% of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2%.
Even measured by duration of consumption, where 30- or 60-minute TV shows might seem to have a built-in advantage over three-minute songs, video comprises just 2% of total time spent using iPods or iTunes among iPod owners. Video iPod users consume video 11% of the time.
The study also found that 15.8% of iPod users have played a video on either iPod or iTunes.
As a follow-up Podonomics asks: Why Should Downloading Even Matter Anyways?
I think it matters in understanding what users are doing with the programs because download to listen/ downlaod to time shift is the the thing that makes podcasts different from webcasts that are listened to on site, even a site like iTunes. In that sense and very narrowly speaking iTunes is a reincarnation of Audionet/Boradcast.com. So nothing new under the sun there. I have seen stats that indicate most listenership of programs happens in the iTune player as on-demdand programs which makes sense.
However for ubiquity as on line, onsite format Flash wins hands down.
