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A dying breed..

A dying breed..(paid) movie critics
Orlando Sentinel Communications

The movie-obsessed have migrated to the Internet, where ethics can lead to co-opted opinions, phony "buzz" and bought-and-paid-for exposure. Are these honest opinions, are have the studios finally gotten their fondest wish, turning reviewing into just part of their PR machine?

And career-wise, the fickle nature of the Net means that sites come in and out of style. How can you build a living out of that, unless you live in your mom's basement? The ones drawing traffic and turning profits today will be old news and off your "favorites" list faster than you can say "Whatever happened to Borat?" or "Ain't it what news?"

Ironically enough, posted to Sentinal Movies Blog.

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