18 Big Ideas From the Idea Conference
18 Big Ideas From the Idea Conference
from Ad Age
1. Limitations and small budgets are inspiring
2. Trust your gut -- not research
3. Think like a band
4. Approach your consumer from a 'molecular level'
5. Digitize everything
6. Nostalgia is death
7. Let consumers inside
8. Prototype early
9. Drugs won't supply your 'Aha!' moment
10. Flatten management structure
11. Market to the interested
12. Go for a brand back rub
13. Give consumers some control
14. Turn Advertising Week into a charity push
15. Discourage sleep
16. Don't be (obviously) big, be brilliant
17. Sit under the table
18. All creatives are created equal
